The House of Competition

Every day, millions compete. Most of them have no arena.

We built it.

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Fan Participation * Brand Intelligence * Real Competition * Behavioral Insights * Community Data * Arena Live * Fan Participation * Brand Intelligence * Real Competition * Behavioral Insights * Community Data * Arena Live *

What is AgonUp

AgonUp is where fan
participation becomes
brand intelligence.

Brands create Arenas to host online challenges. Fans compete by uploading their performances. AI analyzes every interaction and turns it into insights the brand has never had before.

Arena

A branded digital space where your fans compete, upload performances and interact with your brand.

Competition

Fans compete and climb a real leaderboard. No passive scrolling. Real participation.

AI

We analyze how fans behave, what they interact with and how they respond to your brand. Then we turn it into a report you can actually use.

Your Arena

AI Insights

Fan Behavior

Real Attribution

For Brands

Build the space your fans have always wanted.

Set up your branded Arena, launch challenges and watch your community compete. Every submission, every interaction, every performance. All in one place you own.

You know how many fans you have. AgonUp tells you who they actually are.

Book a Call

AI Pillars

The intelligence layer
your brand was missing.

Insights Analysis

Demographic breakdown, skill levels, product visibility, engagement intensity. Your community profiled in real time. Updated arena after arena.

Customer Track

See who was already your customer before the Arena and who becomes one after. Real attribution between fan engagement and revenue. For the first time.

Benchmark

How your Arena performs against others in the same category. Not just your data but your position in the market.

Recommendations

Actionable suggestions for every next Arena. Format, duration, mechanics. Based on what actually works across the platform.

150M+ Community reach

Combined audience across partner creators and agencies

10+ Partners

Creator agencies, sport properties and media networks.

100% First-party data

Every insight is owned by the brand. No intermediaries.

For Competitors

This is where competitors are made.

How it works

Pick your Arena.
Upload your performance.
Rise to the top.

Pick your Arena

Find a challenge that matches your skills and join.

Upload your performance

Show what you've got and climb the ranking.

Rise to the top

The community votes and the best performers win.

About

Every story
has an origin.
This is ours.

"I've been a sports fan my whole life. At 18 I was almost paralyzed for two years. Suddenly I had no way to express my competitiveness. I tried social media, but there my performances became just content, not real competition. I was only a passive viewer."

Erik Torres Martinez, CEO and Founder

Erik Torres Martinez

CEO

Founder. Shaped the vision and created the company to make it real.

Michele Restuccia

CTO

Senior software developer. Architect of everything inside the Arena.

Dino Romano

CFO

30 years as CFO across international markets.

Tommaso Pieretti

CMO

Digital strategist. Deep understanding of how communities move.